Crisup (Cuishengsheng) - Chairman Jiang Yanliu Deciphers the Story Behind the Brand

In 2007, Crisup (Cuishengsheng)'s Chairman Jiang Yanliu collaborated with Japanese clients to develop a healthy snack, the Fresh-Cut Crispy Potato Stick. Their consensus rested on three principles: healthiness, deliciousness, and natural ingredients. Recognizing the carcinogenic risks associated with high-temperature frying, they adopted advanced Vacuum Fry (VF) technology to maintain frying temperatures around 100 degrees Celsius, preserving nutrients, flavors, and colors of potatoes.

The journey of product development was arduous. Facing technological barriers abroad and the challenge of finding suitable potatoes domestically, researchers tested over a dozen potato varieties in China. Chairman Jiang Yanliu even traveled to Germany, the Netherlands, and Hokkaido, Japan, collaborating with agricultural institutes to import the best potato strains and identify optimal cultivation regions in China.

Initial development stages were marked by numerous setbacks — batches either too hard or excessively oily, resulting in nearly a thousand tons of discarded potatoes. Six years of relentless effort finally bore fruit in 2013, with the birth of Crisup (Cuishengsheng)'s crispy and delicious potato sticks.

As the product matured, exports to Japan soared and gained popularity in major supermarkets and convenience stores such as LAWSON, FamilyMart, AEON, TRIAL, and DAISO. In 2013, production commenced in Qiqihar, Yi'an County, followed by Gan'nan, Qiqihar in 2016. Expanded production capacity saw Crisup (Cuishengsheng)'s products reaching markets in South Korea, Singapore, Thailand, Southeast Asia, the Philippines, Hong Kong, and beyond, earning accolades from consumers and experts alike.

In 2014, blind tests in Taiwan equaled renowned Japanese brands. In the same year, Crisup's butter-flavored potato sticks surpassed local Japanese brands in supermarket blind tests. John, a food engineering expert from Netherlands' Frorege Company, was astonished by Crisup (Cuishengsheng)'s potato sticks during his 2015 visit to China, praising their richness and flavor surpassing even Calbee.

Today, Crisup (Cuishengsheng)'s potato sticks are exported to over 20 countries and regions including Japan, the United States, the United Kingdom, and Southeast Asia, consistently leading in export volumes among similar products nationwide.

In 2015, after a stringent year-long assessment, Crisup (Cuishengsheng) became an official supplier for MUJI. It also supplies potato snacks to Liangpinpuzi, Baicaowei, and Netease carefully selected products.

In early 2016, Crisup (Cuishengsheng)'s potato sticks debuted domestically and quickly became a favorite among white-collar workers and students, often facing supply shortages. Zhihu users voted Crisup (Cuishengsheng) as China's top affordable and tasty domestic snack.

Crisup (Cuishengsheng) currently boasts a presence in over 20,000 offline retail outlets including major supermarkets and convenience stores like CR Vanguard, Yonghui, Hema, 7-Eleven, Lawson, and FamilyMart. Since 2020, Crisup (Cuishengsheng) has aggressively expanded online, reopening flagship stores on Tmall, Pinduoduo, JD.com, Suning, achieving online sales exceeding 30 million RMB annually. In 2021, online sales surged, surpassing the entire 2020 sales by mid-year, with products available at Tmall Supermarket and JD Supermarket.

Looking ahead, Crisup (Cuishengsheng) plans to enhance product competitiveness over the next 2-3 years, intensifying research and development efforts, accelerating new product development, and refining marketing strategies to establish Crisup (Cuishengsheng) as China's leading potato stick brand. Internationally, the goal is to expand into untapped markets in Latin America, Africa, and beyond, introducing Chinese potato sticks to the world and making the world fall in love with China's creations!